Here’s what I hear…all the time from gym owners I have had the privelidge of consulting with, when I ask them what makes them better, different, heads above the competition:
1. “our community”
2. “our coaches are the best. They ROCK!”
3. “we sent a team to regionals last year”
4. “we pride ourselves on caring”
5. “we only teach CrossFit”
Yadda, yadda, yadda…
The next question I ask is this:
“how many of those top 5 things you just listed can ALL of your competition list as that which makes them the best?”
DOH!
You see folks, it seems that this is the same thing(s) that almost every single CrossFit gym in existence says what makes them the best. So the question begs asking…can you deliver a truly unique experience or can you deliver the same thing that everyone else does?
Be unique. Find your uniques selling points and dig a little deeper to find the special something that sets you above the competition.
In short, find that #6…the thing that only YOU can say makes you the best around.

That’s the truth. With the proliferation of CrossFit gyms and now the fact that there are 1,000′s around the globe, you, the gym owner is faced with a big decision.
To be exceptional…
Or be cheap.
I think we all agree that CrossFit is a tool that works. No doubt. And guess what? Now there’s 1,000′s of competitors out there striving to do what you do…be the best CrossFit gym.
So your choices are to deliver an incredible service…deliver the WOW factor…or compete on price.What does that mean? To deliver WOW? To be better then the other 12 CrossFit gyms in town?
Here’s an example of what we do:
1. monthly skills or movement clinics. These are limited seating events for our members only where we take a skill, like HSPU’s and make it a fun and informative 60′ clinic taught by our expert staff
2. Monthly “Tune-Ups”. Once a month, on a Saturday our staff hosts, for members only, a Tune-Up. This is an opportunity to be re-measure, weighed, have your BMI checked or re-checked and we introduce our members to our nutritional products like Advocare, Paleo food or Meal Movement. We provide to tools and accountability for success. It’s by appointment only and it always…always fills up.

Added value. The other gyms don’t do this.
Competing on price?
Nah…there’s always gonna be some Joe who will be $5 cheaper.
Don’t be that Joe.

Deliver the WOW!